Description: Pocono Bike Rental is a store located on the Pocono Mountains at Pennsylvania, USA.

Logo Idea: Inside of a bike wheel I drew the mountains wit a bike, the spokes of the wheel shape a sun to complete the mountains scenery.

Font Choice: I chose bold font to give it a sporty touch and combined it with a light font to illustrate the fun part of biking at the mountains.

Logo Applications:

Social Media Ad: This ad targets girls looking to have fun on the week end

Magazine Ad: this ad targets people who likes heavy sports. I chose to place words this way to illustrate the ups and downs of the mountains.